SALT + SPRUCE Market was created for women in their next chapter, inspired by the quiet strength of the Colorado forest and the easygoing lifestyle of the San Diego coast—two places I call home.
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I’m Ali Kay, the designer behind the shop. For years I’ve been obsessed with color, pattern, and creating little moments of beauty and fun in everyday life — a mug that makes your morning feel softer, a tote that makes you laugh, a print that makes your room feel finished.

My favorite days are the slow ones: coffee on the boat, days spent in the studio, walks in the forest, time spent with friends, and moments where life feels authentic and intentional. Everything in the shop is inspired by that rhythm… boating, nature, community, reinvention, and simple pleasures.

Whether you're gifting a candle to a friend starting over, picking out a mug for those quiet mornings, or grabbing a tote for dock days, I want your purchase to feel like a warm reminder:

Your life is yours to design. Your next chapter is allowed to be beautiful. My goal is simple:
• Make gift-giving easier
• Make your spaces feel a little more “you”
• And remind you to slow down, breathe, and enjoy the small, everyday rituals of life. ​​